So this was fun…
Last week I was delighted to have an opportunity to speak to a Muggle audience about corsets.
Well, ok, I spoke to an audience of entrepreneurs about business, using corsets to make my point. 🙂
My audience included personal trainers, accountants, healers, coaches, gardeners, herbalists, stylists, tech wizards – an extraordinarily diverse group of experts in all kinds of fields, who are all building businesses online using the same tools and principles. You can imagine the double takes the first time they hear what I’m doing online.
A membership site about making corsets and historical dress?? It’s unimaginable!
They say that winning isn’t everything; it’s about the taking part, right? Right. The “taking part” is a journey of discovery. It’s a trajectory that takes you places you’d never be able to go otherwise.
As far as I’m concerned, you literally can’t lose when you put yourself out there, in a competition or in any other capacity. You can only win. Isn’t that worth a little bravery?
You know you’re doing great work. In fact, you’re working your behind off to get your creative gifts out into the world, but the world just isn’t buying. That’s frustrating, because it’s not as if you’re not giving it your all. You’re giving it your absolute best. How do you find actual customers? Is your work not good enough? Why will no-one open their check book? What is the magic formula for going from “One day I’ll buy something from you” to “When can you fit me in”?