How do I compete with the high street?

How do I compete with the high street?

Above: 1890s corset by Michelle Fitzgerald. 3-part tutorial at FoundationsRevealed.com On Friday night a disgruntled ex-Member complained that Foundations Revealed should be more like Craftsy, the crafting giant snapped up by NBC Universal this year.    How the hell do I compete with that? Craftsy is full of gorgeous HD video classes for bargain basement prices. It has a fancy, big-budget interface. Twelve million users share the cost of producing classes on all the most popular pastimes – quilting, knitting, baking, drawing, and so on. Foundations Revealed is an archive of 1000 articles on corsetry and historical costume making, available only by purchasing a monthly subscription. It has an interface that is showing its age, funded by seven hundred Members. I’m sorry, I replied. We have to do what we can with what we have.   Unfair though the comparison may be, she still has a point. How DO we compete in a Craftsy-led world? It’s easy to see how fast a little guy like us could be swallowed up by the Goliath of the “edu-tainment” world. We’re doomed! What to do? Here’s how: we specialise. We geek the heck out, and look for geeks like us. We go to depths of delicious nerdiness that Craftsy can never hope to match. We go an inch wide… and five hundred years deep. This is why Your Wardrobe Unlock’d has not worked.   “Dear Cathy, I have to ask you this… where is YWU going to? Everything is pointing towards Foundations and corsetry and I’m just not going that way… so would it be too intrusive to know what are your plans?” I’ve been asked this a few times...